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Actionable Tips for Growing Boston Firms

Tip of the Week: Avoiding Scams

Tip of the Week: Avoiding Scams

Uh oh. One of your employees sat down at their workstation and was presented with a pop-up telling them that Microsoft has detected a fatal issue with their workstation, and if they don’t let someone remote in to fix it, all of their data will be lost. This could be a...

What Virtual Assistant Is Right for You?

What Virtual Assistant Is Right for You?

Virtual assistants are some of the most common technologies out there, which is kind of a strange thing to say. With mobile devices taking over the personal and professional lives of users, we suppose it’s natural that virtual assistants have flourished in today’s...

Hackers Target Major Sporting Events

Hackers Target Major Sporting Events

There are literally billions of sports fans in the world, and the popularity of these events brings in big money; and big money typically attracts hackers. Using all types of methods, there has been a history of hacking in almost every sport. Today, we take a look at...

Know Your Tech: A/B Testing

Know Your Tech: A/B Testing

A key component to effectively attracting your audience is to better understand their preferences. Even the most seemingly insignificant change, like changing the color of the buttons on your website, can have a major impact on how effective your materials are....